For Franchise and Direct-Selling Organizations
We help franchise and direct-selling businesses scale by turning manual work into intelligent systems.
Our team of AI-powered digital employees automates onboarding, training, and sales enablement. We are your Scalable CTO.
$132M+ revenue driven for clients through intelligent systems.
What franchise and direct-selling organizations lose when systems depend on people instead of automated outcomes.
Manual onboarding means every franchise location or distributor trains differently. It slows activation, creates confusion, and wastes leadership hours correcting mistakes.
Lost weeks of productivity per new hire.
→ Automated onboarding builds consistency and speed.
CRMs, LMSs, and spreadsheets don't talk to each other. Leaders can't see what's working or why. Reporting becomes guesswork instead of guidance.
Hours lost pulling reports + decisions made late.
→ Integrated digital employees create one source of truth.
When key employees are the process, vacation = disruption. Manual approvals, handoffs, and rework consume the same bandwidth needed for innovation.
Rising labor costs + leadership exhaustion.
→ Automation frees your team to lead again.
Teams work hard but can't prove what moves the needle. Without connected KPIs, leaders chase symptoms instead of outcomes.
Missed targets + unseen ROI.
→ An Outcome-Based Operating Model (OBOM) makes results visible and repeatable.
You've outgrown consultants and outpaced your systems. What you need now is a Scalable CTO.
Most franchise and direct-selling organizations reach a breaking point in growth where complexity outpaces capacity.
Thirty Five acts as your Scalable CTO. We combine strategic leadership, intelligent automation, and measurable outcomes to help your business grow faster, run smoother, and scale predictably using digital employees and an operating model that scales with you.
See How the Model Works →Align your goals, teams, and systems around measurable business outcomes.
Deploy digital employees that automate onboarding, training, and sales enablement.
You own the assets and systems — we guide you to scale them sustainably.
The Outcome-Based Operating Model™ — a smarter way to scale.
The Outcome-Based Operating Model (OBOM) transforms people-dependent operations into outcome-driven intelligent systems. We align your goals, processes, and digital employees around measurable results you can scale — and own.
Clarify what success really means.
We work with leadership to define the measurable outcomes that matter most — revenue, onboarding speed, retention, and efficiency.
Blueprint systems that guarantee outcomes.
Map your processes, workflows, and data into a single, intelligent structure — connecting people, tools, and automations.
Activate your digital workforce.
We build and launch your digital employees — AI-powered automations that execute tasks, monitor performance, and scale capacity.
Measure, optimize, and own your results.
Track outcomes, validate ROI, and continuously improve your systems for compounding results.
Your new digital workforce — built to automate, scale, and deliver.
Every organization relies on people. Now you can scale your people with a team that never sleeps, never calls in sick, and never stops delivering. Each digital employee has a defined role, measurable outcomes, and clear KPIs — all aligned through your Scalable CTO.
"I find and activate your next top performers."
Automates prospect follow-up, lead tracking, and recruiting pipelines to keep your sales force expanding.
KPIs: New rep signups, response rate, cost per recruit.
"I make sure every new rep starts strong."
Delivers automated welcome experiences, training steps, and progress tracking so every franchisee or rep gets a consistent start.
KPIs: Time-to-activation, onboarding completion rate.
"I never make math mistakes."
Calculates, validates, and reports commissions in real time — ensuring trust, accuracy, and transparency across the field.
KPIs: Payout accuracy, close cycle time.
"I keep your team engaged, active, and growing."
Detects inactivity, triggers re-engagement campaigns, and helps leaders keep reps connected and motivated.
KPIs: Monthly churn %, reactivation rate %.
"I turn data into decisions."
Aggregates data across platforms to provide live performance dashboards and alerts for faster leadership action.
KPIs: Report accuracy %, time-to-insight.
"I protect your brand while you grow."
Monitors content, enforces brand standards, and keeps distributed teams compliant with policies and regulations.
KPIs: Violation rate %, audit pass rate.
Real results from organizations that Automate Intelligently™.
When intelligent systems replace manual work, results compound. Here's how franchises and direct-selling organizations scaled faster with their Scalable CTO and team of digital employees.
Manual onboarding required 15+ touchpoints per new franchisee, inconsistent training, and weeks before full activation.
"Our launch process runs smoother than ever — every franchisee gets the same experience, every time."
High early-stage churn, inconsistent communication, and poor visibility into rep activity.
"The digital employees don't just automate — they connect people at scale. It's like having a 24/7 engagement team."
Manual spreadsheets and legacy systems caused frequent payout errors and rep mistrust.
"For the first time, everyone trusts the numbers — and that trust unlocked growth."
Why leading organizations choose Thirty Five as their Scalable CTO.
When you partner with Thirty Five, you don't just get automation. You get leadership, systems, and ownership — three pillars that redefine how growth happens.
Strategic Leadership That Scales with You
Most businesses hire consultants for advice or agencies for execution. Thirty Five gives you both — strategic direction and implementation, led by your Scalable CTO.
We align your goals, people, and systems around measurable outcomes so your team can focus on what matters most.
Systems That Think, Scale, and Serve
Your business doesn't need more software — it needs structure. Through our Outcome-Based Operating Model (OBOM), we build intelligent systems powered by AI and digital employees.
The result? Predictable growth and measurable ROI that automates onboarding, training, and sales enablement.
You Own What We Build
Everything we create — from digital employees to automation blueprints — belongs to you. Your systems become permanent business assets that increase enterprise value and scalability.
We guide you to build once, own forever, and grow sustainably.
Building systems that serve both people and purpose.
"Technology should multiply what matters most — your people, your purpose, and your impact."
I started Thirty Five because I saw too many business owners trapped by their own success. Growth brought more work, not more freedom. Systems multiplied, but results stayed unpredictable.
At Thirty Five, we believe technology should serve people — not replace them. Our mission is to help founders build businesses that scale with intention, not exhaustion. Every digital employee, every process, and every outcome we design is built to restore time, focus, and clarity to the leaders behind the work.
My faith has shaped this company's foundation. We're called to build wisely, to steward resources faithfully, and to create systems that help others flourish. When your business runs on purpose, growth becomes more than numbers — it becomes impact.
– Bill Wolfe
Founder & Scalable CTO
Join me on the journey.
Subscribe to Thirty Five Letters →Join the Thirty Five Network and lead businesses to scale with purpose.
You've mastered technology. Now it's time to multiply impact. Thirty Five trains and equips leaders to help founders build intelligent systems that scale — through our Scalable CTO Network.
If you're a seasoned technology leader, consultant, or operations expert ready to move beyond corporate limits, this is your next chapter. Our Scalable CTOs combine strategy, systems thinking, and faith-driven leadership to help businesses install their Outcome-Based Operating Model (OBOM) and grow with clarity.
Collaborate with other Scalable CTOs who share your values, learn together, and grow collectively.
Master the OBOM framework, Digital Employee architecture, and client delivery systems that drive measurable outcomes.
Use your expertise to help business owners reclaim time, reduce chaos, and build enterprises that serve both people and purpose.
Insights, frameworks, and stories for purpose-driven growth.
Build a smarter business, guided by purpose. Thirty Five Letters brings you practical systems thinking, leadership insights, and faith-driven reflections — delivered straight to your inbox.
Discover how intelligent systems replace repetitive work with predictable outcomes — so leaders can focus on vision, not inboxes.
Read More →A behind-the-scenes look at the Outcome-Based Operating Model and how it helps businesses align people, processes, and automation for measurable ROI.
Read More →Learn how intentional stewardship and intelligent automation work together to create organizations that multiply impact and purpose.
Read More →