For purpose-led brands ready to scale
Expand your reach and revenue by turning your proven IP, content, and people into repeatable distribution channels that amplify impact.
You have a mission. We help you scale it. We guide the strategy and build the systems that equip your business to grow through people, supported by digital agents. You own the assets. We are your Scalable CTO.
Trusted by brands generating over $132M in new revenue through people-powered distribution.
What purpose-led brands lose when people-powered growth lacks a system to scale it.
You have frameworks, content, and expertise that work. But when distribution depends on personal effort or informal partnerships, every new collaborator delivers it differently. Quality varies. Momentum slows. You stay involved far longer than you should.
Lost leverage as growth depends on you.
→ A repeatable distribution system protects quality and accelerates scale.
Partners, contractors, and collaborators operate across tools, channels, and workflows. You know work is happening, but you cannot clearly see what is driving results. Decisions rely on intuition instead of evidence.
Time lost interpreting signals instead of amplifying what works.
→ Connected systems make performance visible and actionable.
More people should create leverage. Instead, they create more questions, more coordination, and more exceptions. You become the hub for decisions, approvals, and fixes.
Founder energy drains as growth increases.
→ Digital agents remove bottlenecks so people can lead and serve.
You believe in your mission and the power of people. But without defined outcomes and shared KPIs, it is hard to show what is working, where to invest, and how to scale with confidence.
Momentum stalls without evidence.
→ An Outcome-Based Operating Model makes progress measurable and repeatable.
You have outgrown advice-only consultants and patchwork solutions. What you need now is a Scalable CTO.
Most purpose-led brands reach a moment where ambition outpaces infrastructure. You believe in people-powered growth, but without the right operating system, scale creates complexity instead of leverage.
Thirty Five acts as your Scalable CTO. We provide the leadership, systems, and execution required to turn people-powered distribution into a repeatable growth channel. We guide the strategy, build the infrastructure, and measure outcomes so your impact can scale without chaos.
See How the Model Works →Align your mission, distribution strategy, and operating model around clear, measurable outcomes.
Build digital agents and systems that support partners, remove bottlenecks, and make people-powered growth scalable.
You own the systems and assets we build. We guide you to scale them sustainably and increase enterprise value.
The Outcome-Based Operating Model™ — A smarter way to scale distribution.
The Outcome-Based Operating Model (OBOM) turns scattered effort into repeatable amplification. It gives purpose-led brands a clear operating system to scale through people, supported by digital agents, without losing control, clarity, or ownership. We align your mission, IP, partners, and systems around outcomes that matter and compound. You don't just grow faster. You grow intentionally and sustainably.
Clarify what success actually looks like.
We work with you to define the outcomes that drive scale and impact. This includes revenue growth, partner activation speed, engagement, retention, and operational leverage. No more vague goals. Every decision is anchored to measurable results.
Blueprint a system that amplifies people.
We design a connected operating model that brings your IP, content, workflows, and tools into one coherent structure. Humans lead. Systems support. Digital agents remove friction. Everything is built to make people-powered distribution repeatable.
Activate digital agents that remove bottlenecks.
We build and launch digital agents that handle the heavy lifting. Onboarding, enablement, communication, tracking, and reporting run automatically so your partners can focus on relationships and leadership. Capacity scales without adding chaos.
Measure outcomes. Improve continuously. Own the assets.
We track results, validate ROI, and refine the system over time. You gain visibility into what's working, where to amplify, and how to scale further. You own every system we build. Nothing is rented. Nothing is locked.
The operating system behind people-powered scale
Every impact-driven brand grows through people. The problem is that people don't scale without systems. Your future team is a coordinated network of human partners supported by digital agents that remove friction, enforce consistency, and create leverage. Each digital agent has a clear role, measurable outcomes, and defined KPIs, all guided by your Scalable CTO. This is how your mission scales without burning you out.
"I expand your reach and activate new partners."
Automates lead flow, follow-up, and partner recruiting so your distribution network grows without manual effort. Supports referral programs, partner onboarding pipelines, and opportunity tracking.
KPIs: Partner signups, activation rate, cost per acquisition
"I make sure every partner starts strong."
Delivers consistent onboarding, certification steps, and training experiences so every partner represents your IP with confidence. Removes guesswork and ensures quality without micromanagement.
KPIs: Time-to-activation, certification completion rate
"I keep compensation clear, accurate, and trusted."
Automates revenue tracking, commissions, and payouts across your partner network. Creates transparency and trust so people stay focused on serving and selling.
KPIs: Payout accuracy, revenue per partner
"I keep your network active, aligned, and growing."
Monitors partner activity, triggers re-engagement, and supports recognition and communication across the network. Helps you lead culture at scale without being everywhere at once.
KPIs: Partner retention %, reactivation rate
"I turn activity into clarity."
Aggregates data across tools to give you real-time insight into what's working, what's stalling, and where to focus next. Replaces gut feel with evidence-based decisions.
KPIs: Time-to-insight, reporting accuracy %
"I protect your brand and your mission."
Ensures content, messaging, and behavior across the network stay aligned with your values, standards, and IP. Lets you scale with confidence, not fear.
KPIs: Brand compliance rate, audit pass rate
Real results from brands that Amplify Intelligently™.
When people-powered distribution is supported by intelligent systems, results compound fast. Here's how purpose-led brands scaled their reach, revenue, and impact with a Scalable CTO and a team of digital agents.
Manual onboarding required endless hand-holding, inconsistent training, and weeks before new partners could contribute.
"For the first time, every partner launches with the same clarity and confidence. The system does the heavy lifting."
Early partner drop-off, inconsistent communication, and low visibility into engagement stalled momentum.
"The digital agents don't replace relationships. They support them. It feels like we finally know what's happening across our network."
Manual spreadsheets and disconnected tools caused payout errors and partner frustration.
"Once everyone trusted the numbers, growth unlocked. The system created confidence we couldn't scale manually."
Why purpose-led brands choose Thirty Five as their Scalable CTO
When you partner with Thirty Five, you don't just get automation. You get leadership, systems, and ownership — three pillars that redefine how people-powered growth actually scales.
A strategic guide for amplification, not just execution
Most brands hire consultants for advice or agencies for tactics. Thirty Five gives you both — strategic leadership and hands-on execution — led by your Scalable CTO.
We help you design how your mission scales through people, then architect the systems that support it. That means fewer guesses, clearer priorities, and growth that aligns with your values. You stay focused on vision and relationships. We handle the structure that makes scale possible.
Structure that turns people into leverage
You don't need more tools. You need a system that makes people-powered distribution repeatable. Through our Outcome-Based Operating Model (OBOM), we build intelligent systems powered by digital agents that support your partners, remove operational friction, and keep growth moving forward.
The result? Partners onboard faster, Distribution becomes consistent, Growth compounds without burnout. Your people lead. The systems carry the load.
Build once. Own forever. Scale with confidence.
Everything we build belongs to you — frameworks, systems, digital agents, and infrastructure. You're not renting a platform or locked into an agency. You're building permanent assets that increase leverage, resilience, and long-term value.
If you ever choose to step away, you leave with clarity, confidence, and ownership of everything we helped create. That's how responsible scale should work.
Building systems that amplify people, purpose, and impact.
"Technology should multiply what matters most — your people, your purpose, and your impact."
I started Thirty Five after watching too many purpose-driven founders hit a frustrating ceiling. They had vision. They had proven ideas. They had people who believed in the mission. But growth brought more complexity, more tools, and more pressure — not more freedom.
What I saw over and over was this: Founders wanted to scale through people, but their systems weren't built to support it. The mission was strong. The structure was not.
At Thirty Five, we believe technology should serve people, not replace them. Our work is about helping brands turn proven IP, leadership, and relationships into repeatable, people-powered growth systems — supported by digital agents that remove friction and restore focus.
Every system we design is built to help leaders scale with intention, not exhaustion. To grow impact without losing clarity. And to build assets that last beyond any one engagement.
My faith has shaped how we approach this work. We're called to steward ideas wisely, build with integrity, and create systems that help others flourish. When growth is aligned with purpose, it becomes more than revenue — it becomes multiplication.
– Bill Wolfe
Founder & Scalable CTO
Join me on the journey.
Subscribe to Faithful Founders →Help purpose-led brands amplify impact through people-powered systems.
You've mastered technology. Now it's time to multiply impact through people. The Thirty Five Network equips Scalable CTOs to partner with purpose-led brands and help them build repeatable, people-powered distribution systems supported by digital agents. This isn't about selling tools or writing strategy decks. It's about guiding leaders, architecting systems, and executing alongside them as they scale their mission.
If you're a seasoned technologist, systems thinker, or operator who wants to work closer to vision, impact, and ownership, this is your next chapter. Our Scalable CTOs combine leadership, systems design, and execution to help founders install operating models that amplify growth through people — with clarity and confidence.
Join a trusted network of Scalable CTOs who value collaboration, integrity, and long-term impact. Learn from peers who are building real systems for real businesses.
Master the Outcome-Based Operating Model (OBOM), people-powered distribution architecture, and Digital Agent systems that support scalable execution and measurable outcomes.
Use your expertise to help founders move beyond bottlenecks, equip partners at scale, and build businesses that grow through people without burning out.
Leadership, systems, and stories for founders building purpose-led brands
Build With God is where purpose-led founders, leaders, and builders explore how to steward growth with wisdom. We share practical systems, operating models, and real-world faith stories that help you scale impact through people and intelligent execution, without burnout and with clarity, peace, and purpose.
Discover how intelligent systems replace repetitive work with predictable outcomes — so leaders can focus on vision, not inboxes.
Read More →A behind-the-scenes look at the Outcome-Based Operating Model and how it helps businesses align people, processes, and automation for measurable ROI.
Read More →Learn how intentional stewardship and intelligent automation work together to create organizations that multiply impact and purpose.
Read More →